Combine UGC Video & Rapid Testing For Improved ROAS & Profit

Monthly Meta & Google Ads Management Services


⚡  Grow fast with one of the top Facebook ad agencies, Dubai, UAE


The old approaches to ads platforms and their algorithms don’t work anymore. And many ad accounts and online businesses are struggling with return on ad spend (ROAS) and profits.

Our system took millions of dollars in ad spend and testing to create, working with more than 300 ad accounts since 2012. It’s something we’ve iterated on multiple times, completely tearing down our ad department and rebuilding it again and again until we found repeatable success.

We start by reverse engineering winning creatives. Then combine user generated content and rapid creative testing in Meta to get profitable and scaleable campaigns.

Our Ads Management Process

Creative Ideation, UGC Creation, Rapid ABO Testing and ASC Scaling

Creative Briefs & Ideation

User Generated Content

Rapid ABO Testing

Creative Ideation & Research

  • Research winning creatives from your wider industry
  • Write image and video briefs focused on specific hooks, related to your value prop and features as benefits
  • Find inspirational ad designs and creative layouts from winning accounts
  • Design ads and create UGC videos influenced by recipes from our winning ads research
  • Create 3 variations of each creative for ABO (ad budget optimization) testing
  • Write copy for thee ads again reiterating the hook and value prop

Rapid Testing

We create testing campaigns for each product.

Creating a number of ABO campaigns for static images and separately video images.

Each ad set has its own hook and a number of variations for testing.

When possible we run testing with DCT (Dynamic Creative Testing) and winning campaigns are scaled with Advantage+.

We horizontally scale ABO tests whilst vertically scaling ASC tests by increasing ad spend.

We’re also aligning message match in our ads funnels with email marketing flows and campaigns. So as we go through the ecommerce calendar of event and sales events each year, your campaigns are aligned across sales channels.

How it works

Book Free Consultation

Book a call with our founder and marketing expert Giles Thomas

Free Audit

We'll create a free audit and SEO road map for your business.


We get to work on implementing your SEO package send monthly reports on progress and rankings.

What do we need to get started?

We just need access to your Google Analytics, Meta and Google ad accounts & website to start.

How long until the work starts?

It takes are 2-3 days to send your audit and plan.

Who do I work with?

You work directly with our head of PPC Klemen, alongside him our team of PPC experts, copywriters and designers work to improve your traffic & sales from Google.

How long until the ads are launched?

2 weeks from the time you sign up

Benefits of working with Whole.

Everything Managed For You

Your expert will perform all the tasks needed to manage successful Google, Facebook & Instagram campaigns. From audience research, ad copy creation and monthly optimization & reporting. That way you can focus on your business.

Weekly Updates & Monthly Reports

Forget about all those hours wasted in Google Analytics. We’ll track and report on all your key business metrics and send you weekly updates and monthly reports.

Transparent Pricing

You get access to your personal account manager, no hourly rates, no long-term contracts and no hidden fees.

Ads Case Studies

How long will it take to be profitable?
How long will it take to be profitable?

There are 4 determining factors that influence time to profitability when it comes to ads. As a rule of thumb, it takes 3 months to find and optimize profitable campaigns. This can be faster if you check all these boxes.

i. How much organic traffic you get

If you have high-quality traffic from SEO then it is likely you can be profitable from Facebook ads. High-quality organic traffic from Google is driven by keywords that are relevant to your services and products and have buying intent.

ii. Conversion rates

Your conversion rates will affect what percentage of visitors buy from you, and therefore the ROI of your ad campaigns.

iii. Product/market fit

Your products and services need to have the correct positioning in your market, industry or niche and appeal to your typical customer. You can have a great product and still struggle to sell it to the wrong person with the wrong value proposition.

iv. Email list size

We upload your past historic customer email list into Facebook to make lookalike audiences. A lookalike audience is a group of people that match the traits of your past customers and are likely to spend money with you. To have an effective lookalike audience to need to upload at least 300 past customer emails..

About Whole Digital

Founded in 2012 Whole Digital is a full service development & marketing agency based in Dubai, UAE. We work with ecommerce, SaaS, affiliate and ed tech business on growth marketing.

  • Productized services
  • Monthly cancel anytime, transparent pricing
  • Scalable plan tiers to grow with you
  • No hidden fees or hourly rates
  • Modern tooling and robust standard operating procedures
Your global agency

We're a collective of senior marketing experts and growth hackers from all over the world.

ROI is at the route of the decisions and advice we present

As an online business owner or marketer. You have to choose which sales channels or processes to invest in and at which time. If you are unsure which sales channel to focus on for your business talk with our CEO Giles to get a personalized recommendation and free consultation for your store.

Book A Call

Get started today with your free 30 minute consultation and audit.

Should I improve my conversion rates first?

If you want to improve your conversion rates and UX design before you start investing in more traffic, we’ve got you covered. We have CRO services and heuristic analysis services, contact us to learn more.

More questions?

Want to sign up to multiple monthly services or simply to chat first? Email us at and we’ll get back to you within 24 hours.

Send us a message

  • Can I speak with someone before I purchase?

    If you have any questions about our services, want to make sure you purchase the right one or need help finding one that would be best for you, we can certainly help!

  • Can I speak to any of your past clients?

    Yes, we offer referrals introductions to brands on grow plan tiers or above.

  • Do you do all the work?

    Yes, this is a fully managed service. We simply need account access and sign off on work.

  • How do you charge?

    Our fees are based on a monthly retainer. See pricing tables above.

  • Do you outsource any work?

    No, we never outsource and have intensive training and standard operating procedures.

  • How long will it take to get results?

    With typical campaigns, you can expect to see results in the first 3 months.

  • What time zone are you in?

    We’re a remote business so time zones differ, our ads team is in the EU.

  • Do you offer guarantees?

    We cannot offer guarantees, the same as any other respectable agency. If we could we’d all be sipping mai tai’s together.

  • Do I have to use a credit card?

    No, you can also pay via a bank transfer.

  • What should my budget be?

    Typical ecommerce businesses spend 10% of monthly gross revenue back into marketing.

  • What tools do you use?

    Facebook manager, Google merchant center, Google ads manager, Triple Whale

  • Will I be able to see my ad campaigns in Facebook & Google and review my own data?

    Yes, you will have access and visibility of your accounts.

  • Can you create campaign projections?

    Even though projections are often inaccurate, we can create them for brands looking to sign up to grow plan tiers and above.

  • What is the average ROAS?

    According to a study by Nielsen, the average return on ad spend is 2.87:1, meaning for every $1 spent on advertising, the average company makes $2.87. Most of our customer reach profitability by month 3 as long as they take our advice. The average ROI differs greatly from business to industry, time of year and product positioning. There are no rules of thumb.