Digital Marketing Consultant: Giles Thomas

Monthly strategy & consulting services for online businesses

Book a free discovery call with Giles

Here’s the deal

Most online businesses try to grow using analytics.

ROAS, CPA, conversion rates.

While measuring and managing these metrics is important, what most websites overlook, and what in my experience really moves the needle... customer understanding. Qualitative data.

Best practices and analytics can take you so far, but explosive growth requires an in-depth understanding of the customer and their pains and desires.

Even when websites do capture qualitative data, they typically choose the easier data sources to collect, like surveys and onsite polls.

While these are important and part of any complete CRO process, they don’t allow you to dig deeper into customers' answers to discovery questions and ask WHY.

What does?

Customer development interviews.

They are the backbone of any real CRO work and help to inform your value proposition, customer personas and brand positioning.

They allow you to capture the voice of the customer and use it in sales copy that converts.

Book a free discovery call with Giles
Giles Thomas

CEO, Whole.

Giles Thomas founded Whole Digital in 2012. He's also the author behind AcquireConvert. Previously head marketing mentor for the Google launchpad accelerator and member of the Google expert program.

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About Whole Digital

Founded in 2012 Whole Digital is a full service design & marketing agency. Focused on growing online businesses in Dubai, UAE.

  • Productized services
  • Monthly cancel anytime, transparent pricing
  • Scalable plan tiers to grow with you
  • No hidden fees or hourly rates
  • Modern tooling and robust standard operating procedures
Your global agency

We're a collective of senior marketing experts and growth hackers from all over the world.

Digital marketing consulting topics:

  • Replatforming
  • Plugin / App selection and optimization
  • Website conversion optimization and UX heuristic review
  • PPC
  • SEO
  • Messaging, including email, SMS and Meta messenger
  • Cart abandonment technology and strategy
  • Retention, up-sell, cross-sell strategies and CLV optimization
  • AOV optimization, bundling and post purchase upsells
  • Subscription model businesses and churn reduction
  • Analytics set up and audits
  • Instagram growth
  • CRO and A/B testing programs
  • UGC content asset creation and leverage
  • Ecommerce product page design (forget traditional layouts)
  • Review capture optimization
  • Ecommerce photography and 3D photos

Take the first step towards faster growth

Book a call with Giles to discuss your consultancy project.

Book a free discovery call with Giles