Most online businesses try to grow using analytics.
ROAS, CPA, conversion rates.
While measuring and managing these metrics is important, what most websites overlook, and what in my experience really moves the needle...
...is customer understanding. Qualitative data.
Best practices and analytics can take you so far, but explosive growth requires an in-depth understanding of the customer and their pains and desires.
Even when websites do capture qualitative data, they typically choose the easier data sources to collect, like surveys and onsite polls.
While these are important and part of any complete CRO process, they don’t allow you to dig deeper into customers' answers to discovery questions and ask WHY.
What does?
Customer development interviews.
They are the backbone of any real CRO work and help to inform your value proposition, customer personas and brand positioning.
They allow you to capture the voice of the customer and use it in sales copy that converts.
Book a free discovery call with Giles
CEO, Whole.
Whole Design are extremely professional. I would highly recommend them to anyone.
Charlotte Blakeney
ByCharlotteFast and friendly with great expertise!
Kendall Conrad
Kendall ConradVery knowledgeable and attentive staff. Helped get things running profitably and continue to try and improve on efforts.
Ryan Barr
WPStandardWe engaged Whole Design Studios over the last 3 months to help us with our websites redesign, creating paid marketing funnels, SEO and more. I highly recommend them to mature businesses looking to level up their web presence and customer understanding. If you're growth focussed, look no further.
Adam Trouncer
Athletic GreensGiles and his team at Whole Design Studios are truly marketing experts. They helped us set up and manage our Facebook ads in Smartly and achieve 400%+ ROI on campaigns. They also ran successful A/B tests that resulted in 6 figures lifts in our business. I'd recommend them to anyone looking to grow their ecommerce business fast.
Travis Chock
BaseballismWe have worked with Whole on a number of projects including our recent addition of Loyalty Lion, our loyalty program and always had a great experience. If you're looking to grow your Shopify store, give them a call.
Ahmed Zedan
Haute HijabWhole have been working with us for several months on our paid social campaigns focusing on Facebook and Instagram. We have been delighted with their continual focus on optimisation in regards CPA and CPC and have seen our revenue grow from acquisition and remarketing campaigns over this time. More than that we have been pleased with their proactive support and recommendations in areas not directly related to paid social. This includes attribution, improving cart abandonment and data integrity. Overall very happy and looking forward to continuing to see long term profitable growth in our activities with them.
Matt Peach
Hampton and AstleyGiles and his team have been a pleasure to work with. They are extremely knowledgable and are always looking for innovations in the digital sphere. The team has been very prompt and flexible with communication. We would recommend using them for your digital marketing needs!
Olivia Coflin
Project Social TWe started with Whole Designs and refined our email marketing campaign before stepping into paid ads. The entire team was really adept and provided insight into how to attract, retain and convert customers. Prior to working with Whole Design, we had freelancers as well as retained a large agency. Whole Designs by far has delivered above and beyond and has been the best experience.
Eram Siddiqui
Hudson+BleeckerWhole Design Studios are a great fit for anyone with a home decor business looking to grow. If you're looking for marketing and optimization experts on Shopify, you've found them.
Mykal Elder
RugEmporiumWhole Design Studios is a professional company that offers skilled experts in each field of work. Giles is very personable and was able to assist in growing our online presence in a short period of 3 months with his team. We were impressed with the quick growth in this time and appreciated the hands-on communication with each expert in developing our SEO, Facebook and Instagram ads and digital marketing EDM. Overall we were thoroughly impressed with the service and would recommend WHOLE to new and emerging businesses.
Lara Flax
Beach Gold BaliWhole Design Studios help us build our instagram presence and engagement. They are very knowledgeable and responsive and are a real pleasure to work with!
Leticia Labre
Larone ArtisansGiles and his team were helpful and support from the moment we started working with them. They provided insightful suggestions on what could be improved with our site and what could be done to help improve conversions. The resulting design was both well designed, on brand and eye-catching. We couldn't be happier and would highly recommend them.
Amber Maxwell
Fashion Music FriendsWe worked with WHOLE for about 3 months, they were looking after our social media advertising for us. The monthly fee they charge for this service was better than what some of the other agencies I spoke to were charging, probably because they have a remote team around the world instead of an expensive office in a North American city. So after a very positive call with the owner of the company we decided to go with them. Their account manager who was looking after us was a very capable, helpful and attentive guy who went above and beyond the call of duty, and definitely knew his stuff.
Dave Menceles
JitsShopThey are doing good job and reliable too. CEO Giles is doing best for providng the useful information through newsletter.
Koki Iwahara
JapaneseChefsKnifeWe have been working for several months with Whole Design Studio and we are very impressed by the depth of their knowledge, particularly with every aspect of Shopify platform. Giles has been a real pleasure to work with. We highly recommend them.
Paolo Costagli
Paolo CostagliGiles is an expert in his field in ecommerce functionality, design and marketing. His skill level is at an extremely high calibre. All his team are a pleasure to deal with and they ensure the job is done in a quick turn around with optimum measured results. l have no hesitation in recommending his agency if you're looking for professionals with a fast and cost effective growth strategy.
Taryn Vinson
WanderLuxeYogaWhole are a great fit for any ecommerce fashion business looking to grow
Paul Veldman
Asara Leather GoodsGiles and his team helped me develop and tweak my shop function and capabilities. They are highly trained professionals who deliver excellence and expert experience in their field of ecommerce, marketing and functionality. Their turn around time is quick and I would not hesitate in recommending their services. Thank you Giles & Whole Design Studios.
Taryn Vinson
CANVASCreativeAgencyGreat experience, Good growth results.
Sanesh Prasad
RaVenClanWhole Design Studio is a great and professional company, they offer several IT and SEO services.
Davide Bentura
Carola ZetaWe've been working with Whole Design Studios for about a year now, in which they helped us with SEO, email automations and FB & Google campaigns. All team members which I've been working with have all been communicating very well and very accommodating. They always show genuine interest in our success and come up with useful suggestions. Lovely people to work with.
Yael Stern
Psylo FashionFounded in 2012 Whole Digital is a full service design & marketing agency. Focused on growing online businesses in Dubai, UAE.
We're a collective of senior marketing experts and growth hackers from all over the world.
Book a call with Giles to discuss your consultancy project.
