New Born Feathers

Newborn Feathers were doing all their PPC in-house. They had great results with their unique Facebook advertising campaigns, but they had trouble scaling & growing on Google Ads. After a month of optimisation and data analysis on keywords in the upper funnel, we diagnosed the keywords with the best results and focused our advertising efforts there. After 3 months Google paid search became their third best channel based on revenue.

The Results


Increase in sales


New profitable sales channel


Customer satisfaction ☺️

How We Did it:

  • Single keyword ad groups
  • Google Search Ads
  • Miss-spelt brand name placements

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