Newborn Feathers were doing all their PPC in-house. They had great results with their unique Facebook advertising campaigns, but they had trouble scaling & growing on Google Ads. After a month of optimisation and data analysis on keywords in the upper funnel, we diagnosed the keywords with the best results and focused our advertising efforts there. After 3 months Google paid search became their third best channel based on revenue.
Increase in sales
New profitable sales channel
Customer satisfaction ☺️
Keyword research & backlink building to drive more organic traffic & sales
We increased revenue 18% with a 20% increase in customer lifetime value
220X Increase in ROI from ads with Instagram acquisition ads and remarketing
Minified CSS & Js, lazy load images & Shopify app removal & error analysis
593 posts and 200% more engagement, driving more traffic, leads & sales from Instagram
Driving 35% increase in sales from coupons and decreasing CPC by 40%
Driving more sales through automations and sales campaigns like 4th of July
Using UX & A/B testing we increased revenue 14% storewide
We took this brand to 5 countries with an ROI of 720X, then added Bing ads with even lower CPAs
Removing 181 file requests allowed us to nearly half the Shopify page speed
Driving "wallet-out" visitors with Google Shopping & Smart ads
Driving more sales from the same ad spend & increasing conversion rates
In-depth keyword research, backlink building at scale & technical SEO
Driving down cost per conversion by 40% whilst increasing revenue by 14%
61% Decrease in cost per conversion with 40% increases in PPC conversion rates
1068 posts and 500% more engagement, driving more traffic, leads & sales from Instagram
350 posts and 200% more engagement, driving more traffic, leads & sales from Instagram
1079 posts and 500% more engagement, driving more traffic, leads & sales from Instagram
Sitewide improvement in conversion rate from 1.31% to 1.97%
We optimized Tablet2Cases email automations. Driving more traffic & sales via Mailchimp.